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What’s That Sweet Smell in The Bathroom?

P&G is taking scent to a new space.

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By: TOM BRANNA

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P&G’s Charmin toilet paper brand is rolling out Charmin plus the scent of Chamomile, where each roll has the scent of chamomile added to the tube.   “At Charmin we regularly speak with consumers to better meet their needs. In the U.S., there are a growing number of people looking for scented toilet tissue because they either grew up with it or would prefer a scented product,” said Scott Mautz, regional brand director. “By adding the scent of Chamomile to the roll, Charmin helps create a soo...

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